Messenger Partnerships
I led an initiative to identify, produce, and art direct partnership content across Messenger’s in-product creative offerings. Collaborating with high-profile partners such as Disney, Netflix, NatGeo, MTV, Universal Pictures, and musical artists like BTS and Post Malone, we launched over 50 AR filters, backgrounds, chat themes, and sticker packs.
My role involved working closely with product, comms, marketing, and BD teams to pinpoint potential partners who would appeal to our target audience. I led the pitch process, showcasing creative concepts to these partners. Once onboard, I directed external studios to bring these ideas to life. Internally, I collaborated with the marketing and communications teams to promote the partnerships, and worked with engineering and product to introduce new features, enhancing their effectiveness within our product.
Stranger Things
Pixar: Soul
BTS Tiny Tan
Frozen
Cyberpunk 2077
The Academy Awards
Toy Story
The Bachelor
National Geographic
WandaVision
MTV VMAs
Black Panther
The AMAs
The Nightmare Before Christmas
Megan Thee Stallion
The Superbowl
Universal Monsters
Stranger Things Pixar: Soul BTS Tiny Tan Frozen Cyberpunk 2077 The Academy Awards Toy Story The Bachelor National Geographic WandaVision MTV VMAs Black Panther The AMAs The Nightmare Before Christmas Megan Thee Stallion The Superbowl Universal Monsters
Client: Meta
Role: Art Director
2020-2021
Creative Direction | Art Direction | Vendor Management | Product Strategy | Product Design | Augmented Reality | People Management